At the recent Spring 2012 Altuzarra runway show, pop-mod of the moment Brooklyn Decker showed off one of her stylish superpowers: shopping while frontrowing! Using the new in-limited-release app from Moda Operandi - the first online luxury fashion etailer that lets members pre-order tomorrow's styles today - Decker stocked up on must-have looks as they were happening, accessorizing everything nicely with a huge helping of instant gratification.
Co-founded by Aslaug Magnusdottir & Vogue Contributing Editor Lauren Santo Domingo, Moda Operandi members no longer need tough out the usual (and oh-so-1.0) stretch of months before collections finally hit the salesfloor. By working with A-listers like Marc Jacobs, Isabel Marant, Proenza Schouler, Vera Wang and Missoni, the site provides access to complete collections - including exclusive accessories & jewelry - immediately following the runway show. "Moda Operandi is the outgrowth of a passion," add the duo, "to help designers build successful brands by connecting them to the women who cherish them."
For more information visit ModaOperandi.com.
- Lesley Scott