Judging by the fact that each month, a mindboggling 200,000+ people Google the term "flatten stomach", the answer is obviously a resounding "yes!" Everyone's apparently jonesing for a sexy sixpack & if the standard "diet & exercise" duo isn't getting you cut, then check out FlattenStomach.com, the Ground Zero for info on everything abs, from the orthodox to the zany.
Swayed by something possibly ab-fab-worthy you saw on (late night) TV? "Typically these products come and go and seldom stand the test of time," sniffs the FlattenStomach.com tester, pointing out they are usually made from inferior materials, require extensive assembly, and simply aren't very practical (remember: the most effective exercise is the one you do consistently). Similarly, if you're considering investing in a pricey gym membership, it's worth remembering this warning from FlattenStomach.com: "Less than 5% of people ever make it to the gym."
And what about those Electronic Muscle Stimulation (EMS) belts that purportedly contract your muscles and do the muscle-toning work for you; all you have to do is strap it one (and fork over the cash, of course)? "These actually work," points out the FlattenStomach reviewer. (Who knew.) "These EMS devices can be very effective, but there are cheap ones and quality ones. ALSO – make sure you only get one that is FDA Cleared. The really good EMS Ab Belts will cost anywhere from $150-$200. Don’t bother with the cheapies – they are not sophisticated enough and are simply a waste of time and money."
- Lesley Scott