Bags Bonanza & the Evolution of Online Fashion
- Once upon a time, no Internet existed and fashionistas were forced to buy from actual sellers in person. The good: you dealt with real people - you knew their face, you learned their name & if you weren't in a hurry, you chatted, relishing your connection over shared tastes in clothes, collectibles & convo. The downside: you dealt with real people - phone tag (often endless), driving to the seller's only to find they'd sold out, more phone tag & yet more driving...not to mention the issue of seller credibility.
- Mid 1990s: arrival of the web...less people-driven & more convenient, but still far from perfect.
- 1995: eBay! Buyers everywhere breath a collective sigh of relief at the newfound convenience, quickly forgetting the benefits of having real people involved in the transactions...which quickly become countless and anonymous.
- 2011: Bags Bonanza ends settling! They create an online marketplace that is human-driven, featuring the bags you're passionate about chosen by fashionistas with the same lofty tastes as your own. "Our daily "Hot and New" bags are all reviewed and moderated by our in-house fashionista," they explain. Their team also Tweets, FBs, Tumblrs, and is decidedly picky about who they RT & re-blog. "We're always trying to meaningfully reach out to the community of thrifty fashion-lover. If you talk to us, we talk back. 100% of the time."
So why not take them up on their chatty offer and "bag" some of the benefits you gave up when shopping became so faceless: negotiate in real time, browse their hand-picked selection which they dub "everything but the ordinary", browse one of their Bonanzas (their "virtual garage sales"), or just get wished a happy birthday. "Shopping with the friendliest social community online, we hope you'll discover there's a lot to like about making people relevant again."
- Lesley Scott
[Note: This post was written in partnership with Bags Bonanza, but the words & opinions are 100% ours.]
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