Jessica Ogden for ASOS AFRICA: Cutest. Playsuit. Ever.
To promote people, the planet, and of course, all-things fashion, ASOS first launched their Green Room initiative in early 2010, recently relaunching it to mark the five-year anniversary of Fairtrade cotton - which works to ensure better prices for producers, decent working conditions and sustainability in the developing world. For their latest eco-chic ASOS Africa collection, they teamed up with Paris-based A.P.C. designer Jessica Ogden, known for her love of old & distressed fabrics and signature arts and crafts style. "I was inspired by the photographs of Henri Lartigue in France in the 20s and the spirit of the flapper girls," she notes about her trompe l'oeil tops, A-line dresses, floral-print tunics, beaded bows, embellished playsuits and scallop hem skirts. Everything in the 11-piece S/S'11 capsule collection was produced and hand-beaded by SOKO, the Kenyan collective & workshop that produces all ASOS Africa products. "I started with ethical concerns as a designer, so whatever collaboration I do, it’s important,” says Jessica. "Not to be concerned about these issues would be closing our eyes." But there's no need to close your wallet, not with everything so affordably priced between $80-$95!
We're completely obsessed with the adorable romper, and would pair it a tres French cardi in a blush hue (a more unexpected & sophisticated choice than red), glamorously glossy rouged lips, a fun, flower-festooned tote and a comfy pair of retro'ish ankle-tie red sandals you can actually play in!
Here's where to get the look:
Lanvin 22 Faubourg appliquéd cotton-canvas tote (available from NET-A-PORTER)
- Lesley Scott