Whether it's paired with jeans, pencil skirts, skinny jeans, wide-legged trousers, suits, knits, khakis, city shorts...there are few things a crisp buttondown doesn't go with. Except for one small but significant detail: that annoying gape right at bust level that (straight) men may love, but is the bane of many a fashionista. "After years of frustration, struggling with buttondowns and safety pins to ensure I wasn't overexposing myself at my public affairs firm, the idea of the hidden buttons to hold the gape together came to me," says Rochelle Behrens, a Washington lobbyist turned fashion innovator out of the need for chic shirts sans the involuntary peepshow. Her creation, The Shirt™ features a hefty placket for more structure and clever hidden buttons that reinforce the shirt against gapping, which recently landed it on Oprah as one of the "Five Things You Need to Do in 2011," with O Magazine’s Creative Director, Adam Glassman, including calling The Shirt "ingenious" and "the perfect white shirt" for women both busty and not. Even Ms. Oprah dubbed it "fantastic."
Unlike typical buttondowns which are adapted from men's tailoring - meaning if they fit your torso, they gap at the bust and if they fit the "girls", then they're basically shapeless - The Shirt is made from comfy, wearable fabric and fits both your bod & your boobs. "It is such a simple solution that promotes confidence in the most uncomplicated of ways. The Shirt is about looking good and feeling good whether it is paired with jeans, tucked into pencil skirts, under sweaters and blazers, on the weekends, out at night and at work."
Available in four different styles - Classic, Super-Skinny, with a Bow & Tuxedo-ruffled - and in either white or black at The-Shirt.com.
- Lesley Scott