As the face of Georg Jensen's 2011 Global Brand Campaign which was shot by Sebastian Faena & launches in February, the Danish "it" girl (and Kaiser Karl muse) wears jewellery (and not much else) from the Georg Jensen Grape, Fusion and Regitze Gold collections. "The fact that Freja is Danish and at the same time one of the hottest models within the international fashion industry makes her the ideal campaign model for Georg Jensen – in Scandinavia and globally. With Freja we underline both our Scandinavian DNA and our global strategy," notes the luxury brand's CEO, Ulrik Garde Due. "Georg Jensen is a Danish brand, I'm a Danish model and there are not too many of us," adds FBE. "Therefore doing the campaign for Georg Jensen was something really special to me. Georg Jensen is such a unique brand and being part of this iconic design company is an honour – and great fun."
- Lesley Scott