From natty neckwear to bold use of color to expert mixing-and-matching of patterns & prints, the 8333 inhabitants of the ancient village of Agira also appear to be the most stylish group of seniors on the planet. And their impeccable flair is the subject of a cool new YouTube short. "We directed this new video about Fashion trends amongst older people as a way to pay tribute to fashion's heterogeneity and its infinite opportunities for customization among a group of people who are thought be far from the concept of fashion," explains Alba Caponetto of mosaicoon, the Sicily-based web PR outfit that created the video. "I think it's an entirely new concept for video."
We agree & can't wait to see more.
- Lesley Scott