The Passion of Willy B...Dashing Ski Chic by Bogner with a Dash of Romance
As a celebrated champion with no less than 11 German titles as a cross-country skier & ski jumper, Willy Bogner loved the sport so much he turned it into a business in 1932, importing ski gear from Norway to his hometown of Munich. But it was his wife, Maria, however, who added the fashionable flair. Dubbed the "Coco Chanel of sports fashion," she designed the smartly-cut Bogner anorak worn by the members of the Olympic team (and, of course, Willy); she also sexed up the slopes in many a chi chi ski resort after the company's first fashion show in 1948 when she presented her skinny stretch-stirrup ski pants - which were immediately embraced by glam stars like Jayne Mansfield, Ingrid Bergman, and Marilyn Monroe.
For this year's ski adventure, we're coveting the pink ski jacket ensemble - equal parts Barbie & Bond Girl...and perfect for keeping it fun and festive whether you're making a spectacle of yourself on the slopes or apres-ski.
- Lesley Scott