Fashiontribes Helps Ralph Lauren Celebrate 10 Years of Pink Pony in the Fight Against Breast Cancer

October 01, 2010

Launched in 2000, the mission of Pink Pony is raise awareness & funds to help make cancer care more accessible to medically-underserved communities and ensure treatment is available at an earlier, more curable stage. The Pink Pony Fund supports programs for cancer screening, early diagnosis, treatment, research and patient navigation.

To kickoff a new decade of fundraising and awareness, Polo Ralph Lauren has enlisted 100 style bloggers to help spread the word by striking a pose in the latest Pink Pony polo - the full gallery is viewable exclusively at StyleList (hint: we're #64 in the slideshow) - and by teaming up with Charity Buzz for the first annual global Pink Pony Online Auction. The auction runs through October 21st and includes over 100 amazing items ranging from:

Celeb experiences - a private cycling ride with Lance Armstrong in Austin, Texas anyone...or perhaps you'd prefer a 4-day, 3-night stay at the designer's luxurious Round Hill property in Montego Bag, Jamaica? - to art, couture, and limited edition Ralph Lauren luxury items such as an alligator Cooper Check Book Wallet, a Ralph Lauren Stirrup Timepiece, an alligator cuff with Cooper Lock, and an alligator Ricky 33 handbag. 100% of sales go to the Pink Pony Fund. In addition, on October 3rd & 4th, 100% of the net proceeds received from any Pink Pony items sold at Ralph Lauren stores and on RalphLauren.com will go to the Pink Pony Fund.

"I am so proud of the work Pink Pony has accomplished over the last 10 years," says Ralph Lauren, who also founded the Fashion Targets Breast Cancer initiative over 20 years ago and was responsible for establishing the Ralph Lauren Center for Cancer and Prevention in Harlem in 2003 in partnership with Memorial Sloan-Kettering Cancer Center. "We are committed to the global fight against cancer and will continue to change the lives of so many affected families."

- Lesley Scott

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