Unlike the Rubik's cubes of old which were only solved to prove you could, the new "Decode the Cube" interactive game not only celebrates the launch of Max Mara's first iApp today, but also includes some great prizes for successful solvers. First they show you images from the Fall/Winter 2010 collection and then scramble them; to solve the game, you need to rotate the various sections back into their correct positions. Decode the Cube once and you'll be entered in a weekly sweepstakes to win a ‘S Max Mara Cube collection coat. However, decode it three times and you could win the Grand Prize: a trip to Milano!
What we particularly love about the 'S Max Mara collection is that shows how functional fashion can be when designers choose to rise to the challenge of what today's style-conscious jetsetting women really need: a maximum number of great looks that fit into a minimal suitcase. We're obsessed with these fiendishly clever Cube coats: a reversible, lightweight Siberian goose down jacket that can further be customized for weather (clip in a waistcoat or change the sleeves to 3/4 or full length), chic (choose from different mink or fox collars & cuffs, as well as leather & fabric belts), or simply packed away tidily into a coordinating bag.
For more, check out the Max Mara FB page. "Decode the Cube" sweepstakes ends 11/21/10.
- Lesley Scott
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