For this year's Swatch MTV Playground Creative Competition, designers the world over are being challenged to create an original and innovative design for a Swatch watch. Using a classic blank Swatch as the canvas, the strict guidelines and parameters of the contest will really force an artist young gun to flex their creative muscles. The panel of judges will be made of up established industry types, including fashion designer and artist Cassette Playa (aka Carri Munden). “The Swatch MTV Playground Creative Competition aims to introduce MTV viewers and other creative communities to an original online space where they can discover the latest and greatest artists and creative from around the world," explains Arlette-Elsa Emch, President of Swatch. “Art has always been an important pillar of the Swatch brand’s identity and we’ve always had a very democratic sense of contemporary art. The Swatch MTV Playground has offered unique access to MTV viewers and other creative communities via an original online space where people can engage with the brands and discover the latest and greatest artists and creative from around the world.”
The overall winner will win an all-expense paid trip for two to Shanghai, with a VIP entrance and guided tour of Expo 2010 - the ultimate place for exchanging innovative ideas between countries and cultures - full transfers, visa assistance, travel insurance for two, plus 1000 Euros pocket money. 10 Runners Up will all win a Swatch Colour Codes watch. The competition is open until August 31, 2010.
- Lesley Scott