Norma Kamali has always been known for her love of combining style with technology. As part of The Fashion Center’s Sidewalk Catwalk 2010 event, she will be showcasing a custom mannequin - one of 30 displayed on the street in NYC's fashion district, each of which embodies a specific look or message pertaining to the particular designer's creative vision. To bring an interesting dimension to her presentation, Kamali partnered with ScanLife mobile technology, adorning her tech'y mannequin with 2-D barcodes that passersby can interact with, first by downloading an app at GetScanLife.com, which then enables them to scan the mannequin's barcodes with whatever gadget they happen to have handy, including a Blackberry, iPhone, cell, or any mobile device with a camera. Once scanned, the barcodes link the user to videos, photos, press clippings, and other info about the designer and the Norma Kamali Collection.
Check it out starting June 24, 2010 in NYC on Broadway between 41st and 42nd streets in New York City.
- Lesley Scott