“I’ve seen so many women with closets full of clothes who say, ‘I haven’t got a thing to wear!" notes designer Eliza Starbuck of Bright Young Things, which is taking a more retro, less fast-fashion'y approach to the art of getting dressed and turning heads. In a nod to the Slow Movement which eschews mediocrity in favor of fewer, more versatile pieces that rely on the wearer's creativity (rather than a corporate brand identity), Bright Young Things offers only one item: a well-made, well-priced ($185) Little Black Dress. "I’m giving them one dress that they can wear forwards, backwards, open, again and again, with anything they like.”
The idea for the dress was born in 2009, when Starbuck met Sheena Matheiken, who was embarking on a year long experiment to wear one dress every day for 365 days in order to raise money for charity. Starbuck's challenge for The Uniform Project was do create a dress that would not only hold up to a year-long daily wearing, but would function in any setting. As media buzz grew - The New York Times Magazine, Glamour, Daily Candy, The Huffington Post, The Guardian, & the BBC - and the audience checking out Matheiken's look of the day grew to the tens of thousands, Starbuck realized that her dress had the ability to empower more women. She produced a 365-piece Limited Edition of the dress that sold out in a matter of days, and contributed an additional $10,000 in proceeds from the sales to Matheiken’s fundraiser.
The new Bright Young Things dress is made locally and ethically from high quality cotton at an affordable price, and is designed to be worn any place life might take you, from the beach, to the boardroom, to after-work cocktails, to a concert. "Thoughtful, timeless, functional, versatile, and affordable, the dress is designed to be worn alone or as the foundation to build upon with existing clothes and accessories, encouraging individuality and personal style."
Available beginning June 18, 2010 at YouBrightYoungThings.com, where you can also submit your own pix to the gallery showing how you put your own personal style stamp on it!
- Lesley Scott
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