Since 2002, Karl Lagerfeld has paid homage to artisans of the Maisons d'Art - including renowned embroiderer Lesage, shoemaker Massaro, Desrues (metalwork), Michel (millinery), Lemarie (feather-maker), Goossens (goldsmith), and Guillet (flowers) - and their role in the history of the brand by dedicating an annual collection to them. The 8th such collection was Chanel PARIS-SHANGHAI 2010. In an elaborate extravaganza, it was staged on a specially-prepared 85 meter long barge in Shanghai's Huangpu river accessed via a peninsula bridge adorned with pansies in shades of white, yellow and orange; the city's skyscrapers provided the dramatic backdrop. As a prelude to the show, Paris Shanghai, A Fantasy was screened on 5 giant 4m x 4m screens. Directed by Lagerfeld, it tells the story of Coco Chanel's imagined voyage to China. The Global Creative Director for Chanel Makeup, Peter Philips, created an exclusive collection to compliment the gilded and jet black accents shown on the runway, with glamorous black and gold eyes and nails - completing a glamorous fantasy of Shanghai in the 30s and 40s...just as Gabrielle herself might have imagined it.
For Summer 2010, Philips also created a free-spirited makeup collection inspired by an idyllic seaside vista: LES POP-UP DE CHANEL, fresh new cult-worthy hues for lips and nails. Vibrant pops of color, including neon pink, sunny coral and brilliant turquoise are perfect for showing off bronzed, glowing skin. On counters and at Chanel.com in May 2010.
- Lesley Scott
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