As part of the Milanese haute-bourgeoise, the Recchi family lives according to the strict rules of the aristocracy...until Emma, played by Tilda Swinton, rebels by falling for another man, who is of course well outside acceptable convention. Directed by Luca Guadagnino, "I Am Love" is a fashion-friendly film in which style choices emphasize personal transformations: the Jil Sander-designed wardrobe of Emma Recchi indicates a precise historical and social context, while the colors develop the plot giving way to passion. The most prominent piece in the movie is a Raf Simons red cocktail dress, which is available at JilSander.com - powered by YOOX group. The New Yooxer shot a backstage video of the making of the movie, set to a soundtrack by John Adams, and printed an interview with Tilda and Guadagnino discussing the dialog between the clothing and the emotional transformation of the characters,
“I Am Love” will be released on March 19th in Italy, April 9th in the UK, June 18th in the US and in September 2010 in France and Germany.
- Lesley Scott