Behind the Scenes of America's Next Top Model with Bluefly.com Creative Director, Camila Hori
Models that show up at a go-see with bad skin, are too thin, do the "Popeye arm flex" (!), and one who describes how she would pose (rather than actually, um, posing)...welcome to the "talent" roster of America's Next Top Model.
"Are you looking to be in radio or trying to be a model?" Camila Hori, Creative Director at Bluefly.com wondered in her blog post about the pose-describer and the other ANTM contestants vying to be the face of Bluefly's Spring campaign. "I had to wonder if these girls were serious. I found my inner Kramer as I wanted to scream: "Poise, girls, poise! Poise is everything!!"
As someone who has worked for major fashion and beauty brands including Bath and Body Works, Meredith Corporation, and L'Oreal, the São Paulo native - who got her start in Vogue Brazil's art department - is probably not someone whose time you want to waste pulling a Popeye on a go-see...should you actually want to work in the industry. At Bluefly.com, she currently manages every visual aspect of the Bluefly brand from concept to photoshoot to onsite stories to the email that ends up in your inbox. In other words, her work is seen by millions.Here is a fun Q&A with Camila about her brush with ANTM:
1. What was it like being on America's Next Top Model? Were you nervous?
I wasn’t nervous until I saw the amount of people involved in the shoot! The ANTM crew came into our office and set up an area they called “the Village”. Every five minutes someone new would enter and ask where “the Village” was. And I thought “The Village” was just a movie! So, yes, it was pretty nerve-wracking when five cameramen aimed their cameras at me and our CEO, Melissa, while the producer instructed us to act normal. Really. There was NOTHING normal about that experience.
As far as my favorite part -- it was ALL crazy and amazing. I’ve got to say that when Toccara came into our lobby in her sparkly dress it was pretty interesting. She coincidentally got confirmation that she was getting her own show at just the moment she walked into Bluefly, and she went nuts. She started to scream and run through people's cubicles and high-five everyone she saw. Priceless!2. Why was Simone chosen as the challenge winner? Any particular quality that stood out to you?
Simone had a good walk and knew how to carry herself. She also has a great body, great skin, and seemed relaxed which was definitely a plus. You want models to be effortless; if they are too nervous or trying too hard, they just come off as unnatural. I don’t think she knew how to pose extremely well--some of the other girls moved better--but ultimately Simone was right for the Spring story.
3. What were you looking for in the contestants for this challenge?
We were looking for the girl who would move well in the clothes and best embody the fresh vibe of spring.
4. As Bluefly's Creative Director, what is a average "day in the life" like for you?
It means different things on different days. I'm responsible for working with the Chief Marketing Officer and Design team to plan and strategize for upcoming launches. We also determine the look and feel of every single image that goes live on Bluefly, plus anything that involves Bluefly branding on or off the site. There's a good part of the job that is about numbers and goals. On a daily basis, we review the results of a promotion, re-evaluate visual approaches, and come up with new ideas.5. What about your style...what do you wear to the office? On a date? On the weekends?
At Bluefly, everything goes so I’m usually in a casual outfit with heels--I love heels and actually feel more comfortable walking in heels than flats. On weekends I wear the same kinds of things I wear to work but, on a date, a sexy dress or jeans with a well cut tee are my best bet (with towering heels, of course!).
To check out video of the Bluefly shoot with Simone - CLICK HERE.
- Lesley Scott
(Camila Hori portrait: Yossi Michaeli)
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