Tastemakers Illustrate the Cole Haan Lifestyle in the Spring 2010 Ad Campaign
Cole Haan's newest campaign celebrates family, friends, art, nature, community, competition, adventure, and love--the forces that drive and color our lives. Shot by Todd Selby (TheSelby.com), "The Inspired Life" features real-life tastemakers chosen for their unique approach to life and wearing Cole Haan & includes Harley Viera-Newton, a professional DJ and NYU student; Nicola Vassel, gallery director for Deitch Projects; Johnny Knapp, a writer, surfer, and entrepreneur; Magda Wosinka, a music industry photographer and guitarist; Moses Berkson, a photographer and music video director; James Bond, a designer, surfer, and skater; and, of course, tennis star Maria Sharapova, the face of the brand for the past two seasons.
“By working with creative and dynamic people for this collaboration with Cole Haan, we were able to highlight the youthful and energetic spirit of the brand," says Selby. "It was a super fun project that developed very organically and I think that comes across in the photos.” For in-depth portraits of the tastemakers, slide shows, behind-the-scenes vides, and The Selby's handwritten interviews, check out ColeHaan.com.
- Lesley Scott