Fashion & fragrance have recently been combined into a single, techno-chic package that allows for any scent imaginable to be embedded into fabric, as well as skincare, including aloe vera, sea kelp, Vitamin E, lavender, a luxurious spa treatment, and other fabulous feelgood'ness. "Imagine coming out of the sun after a long, hot day at the beach, and slipping into a luxurious lavender-scented terrycloth robe that contains soothing aloe vera, cooling your skin on contact without you even having to lift a finger," explains Adam Singer, founder and CEO of the newly-launched branding & scenting company FASHIONSENTZ. "It would not only smell fabulous, but make you feel just as fabulous at the same time."
Be it a chic Chanel-branded tee that smells like No. 5 - washing after washing after washing - or a salt-and-sun scented beachtote, or even your fave pair of sexy jeans that also smell downright sexy, the future of fashion-meets-fragrance-meets-skincare has arrived...and does it smell (and feel) divine.
- Lesley Scott