Following in the footsteps of other Hollywood Avon reps like Reese Witherspoon, Jennifer Hudson, Courtney Cox, Fergie and Patrick Dempsey, Zoe Saldana has been named as the newest leading lady for Avon. “It means so much to me to be associated with a company that shares my values and believes in empowering women,” she explains about the new fragrance, Eternal Magic, which “takes inspiration from the rare Princess Monaco Rose.”
Saldana will also be featured in the company’s brochure as a face of Avon’s color cosmetics collection (sadly not in full makeup as Neytiri).
This is the first major endorsement for the actress since she was catapulted into super-stardom. “We are thrilled to have Zoe as the spokesperson for Eternal Magic," adds Geralyn Breig, Senior Vice President and President of Avon North America. "Every woman wants to be unforgettable and Zoe perfectly embodies that feeling. She’s a rising star in Hollywood — and has built a strong reputation for playing empowering characters that leave a lasting impression.”
The fragrance won't debut until April, but you don't have to live on Pandora to place a pre-order...and although fragrance is better in 3-D, no special glasses are required. Available at Avon.com.
- Michelyn Camen, Editor at Large
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