This holiday season, Evian is getting whimsically chic in a limited edition bottle festooned with colorful stripes in Paul Smith's signature bright hues. "Youth is not a question of age," notes Smith about this project for which there are five different bottlecaps (collect all 5!). "It's also a question of attitude." In this fun behind-the-scenes video, visit the designer's London studio and meet the charming man himself: a self-described childlike, laterally-minded curious sort who heeds only his own muse. "That's why this room is just full of toys, beautiful books, strange objects, and good fun things - then, you can get great new ideas," he explains about his artistically-cluttered yet airy studio.
"If you look at what other designers are doing, or what other products are out there, you're already buying yesterday's newspapers. And yesterday's newspapers, nobody wants...Life is about living young, being useful, and enjoying yourself every day. Every day is important!"
For more, check out PaulSmithforEVIAN.com.
- Lesley Scott
||...& don't miss: