Louis Vuitton Celebrates 150 Years of Fabulous with Charity...& Bags!
Louis Vuitton's storied Asnieres workshop turns 150 this month, their sole production facility from 1859 to 1977 and where all hard-frame luggage, special orders, exotic leather and limited-edition bags are still made today. To celebrate, Louis Vuitton North America is donating a percentage of sales made during November from LouisVuitton.com on four of their iconic bags - the Keepall, Noe, Alma, and Speedy - to the American Red Cross. "We are delighted to be able to support the Red Cross as part of our tribute to Louis Vuitton's tradition of exceptional know-how," says Daniel Lalonde, President & CEO of Louis Vuitton North America. "The Red Cross is committed to preventing and appeasing the sufferance of people weakened by instability and ever-growing de-humanization of our society. Louis Vuitton is honored to be aligned with such a significant and impactful organization."
The Keepall was originally created as a back-up bag and included in the Louis Vuitton trunk, and quickly turned into a fabulous weekend tote. The Noe was invented by Gaston Louis Vuitton to perfectly fit five champagne bottles. The Alma was originally inspired by the Art Deco movement and has become a recognizable symbol of Louis Vuitton, as has the Speedy, which was originally created in 1930, but became famous in the 1960 when it was redesigned specifically for Audrey Hepburn.
Louis Vuitton is also celebrating the anniversary worldwide through exceptional special-order collaborations with Marc Jacobs, Annie Leibovitz, Damien Hirst, Ferran Adria, Gustavo Santaolalla and Patrick-Louis Vuitton. The pieces will be offered in a charity auction held at Sotheby's in London on November 19th with proceeds donated to the Red Cross.
Find out more about Louis Vuitton collections and services at LouisVuitton.com.
- Lesley Scott
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