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November 23, 2009

DESI Jeans Slim You Down Thanks to Crafty "Lipoconstruction"

Desi jeans

Wouldn't it be nice to ditch a dress size just by slipping into your jeans? DESI Jeans not only slim and trim up to 1.5 inches off your belly, but "lift" your butt through specific placement of back pockets, cut and shaping of the back crotch, and eliminate excess fabric which makes for svelter-looking thighs. "First of all, the actual construction and cut of the jean lifts the butt and tones the belly," explains Donald Johannesson, creative director of Dish Jeans (which owns DESI). "Then, by using a revolutionary stretch fabric which uses a fiber that has polyester and lycra spun together, the wearer is further assured of a smooth silhouette that will retain its true shape all day long without the usual growth found in most other stretch jeans [translation: no sagging & bagging]!  And this collection is so resilient and comfortable it wouldn’t be out of the realm of possibility to even exercise in a pair.”

Here are their picks to best flatter your particular body type:

Desi jeans silhouettes

HOURGLASS: Try the Sophia, a curvy fit that adds length to the torso and gives the illusion of extra height.

INVERTED TRIANGLE: The mid-rise Barbra provides a smooth curve from waist to hip.

TRIANGLE: To balance the hips relative to the shoulders, the tailored mid-rise Faye trims away excess fabric.

Desi jeans body types

SLIM RECTANGLES: Try the Julie, a low-rise tailored fit, or Maggie, a trim-fit mid-rise - which shorten the distance between the waist and hip, helping keep hips & things narrow, while making the torso look longer and thinner.

REGULAR RECTANGLES: The Katharine trims hips and looks balanced to the shoulder.

Purchasing info at DishJeans.com.

- Lesley Scott

Fashiontribes.com

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