Its roots stem from the dark and illicit 1920 and 30s club scene, and the kaleidoscopic palette and out-of-this-world colors would fit the hedonistic vamp played by Liza Minnelli in the movie Cabaret as easily as it would Lady Gaga's futuristic and flamboyant style. The buzzzzz is building (haven't heard one this loud since a small makeup company in Toronto came stateside) and is getting so loud that beauty aficionados worldwide are now clamoring for lllamasqua.
Sienna Miller, Lily Allen, and Adele have already been spotted on the other side of the Pond in British makeup artist Alex Box's line of bold, deeply-pigmented makeup which debuted at Sephora last month, first online and then at select locations; any and all of the colors sold out within days.
Now I have been on the hunt for the perfect somewhat understated red lipstick for ten years...something color intense, but not over the top. So I was not expecting to find anything wearable in this line. But I was wrong. I found it in a shade named BOX - by coincidence, the founder's last name - which is described as a matte deep scarlet red. It is definitely there, but not freaky.
And this is no one-stick wonder.
I wanted a lipgloss in purple that didn't have the intensity of a lipstick but provided a pop of color. I chose TANTRUM, described as a deep violet sheen. I decided to take it down a notch to their 'sheer' lipgloss - which, by any other brand's standards would be full color - which is so richly hued and flattering, that I can wear it on its own in lieu of a lipstick.
So go bold, or more natural, you are sure to look beautiful. I promise you, you will not look like a clown...that is unless you want to.
- Michelyn Camen
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