Born in Penzance, William Penhaligon was a Wildean, Byronian rebel who enjoyed a reputation as an alchemist and iconoclast. After moving to London in the late 1860s, he founded his eponymous business, a barber shop on Jermyn Street in Piccadilly. Located between the houses of government and the gentlemen's private dining clubs, Penhaligon's was situation at the crossroads of power, its clients amongst the great leaders of the country during the era when the sun never set on the British Empire. In 1903, Her Majesty Queen Alexandra awarded Penhaligon's with Royal Warrants, as did His Royal Highness the Duke of Edinburgh in 1956 and, most recently, His Royal Highness the Prince of Wales in 1988.
Timeless quality and luxury, yes, but their women's fragrances have tended to evoke Charlotte Bronte and Jane Austin...not Anais Nin. Enter Bertrand Duchaufour, the French perfumer who rocks out to Radiohead and has a cult following rivaling Thom Yorke's. Amaranthine is as sensual a fragrance created for the House in its history, and so erotic, it would make Queen Victoria blush.
Amaranthine opens with a dramatic flourish of spices and tropical green. This unsettling lick of drama is beautifully ambushed by an unctuous accord of jasmine and ylang-ylang, a heady bloom renowned for its aphrodisiac properties, along with clove swathed in spices, tea, musk and the rounded beauty of tonka bean absolute.
The startling result: a complex choreography of perfumed desire. A corrupted floral oriental for those private moments when everything is anticipation.Available in Eau de Parfum at LuckyScent.com. Also comes as a limited-edition 30ml Parfum in a crystal and silver bottle, hand-crafted by jewelry designer Alex Monroe and festooned with a delicate butterfly charm - part of a collection of jewelry featuring butterflies and dragonflies at Penhaligon's boutiques for a limited time.
- Michelyn Camen
Fashiontribes Editor-at-Large Michelyn Camen is a New York City based writer and consultant who is a former Brandweek Marketer of the Year and Ad Age 100 recipient. She slipped off her power suit to pursue her passion for beauty and fragrance. Camen is a fragrance specialist and the owner of FifthSense N.Y.C., where she consults for niche luxury, fashion, beauty and fragrance companies. She is an Editor for Fragrantica.com, the Fragrance Editor for UptownSocial.net, the former Senior Contributing Writer for Sniffapalooza Magazine, the former New in Niche Columnist for Basenotes and was the Editorial Director for Beauty News NYC & LA. Email her at email@example.com or Michelyn AT Fashiontribes DOT com.
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