In this case, the answer is Yes. I NEED the newest Rouge D’Armani by Armani lipstick. In as many colors as I can afford.
In short, Rouge Armani by Giorgio Armani has everything I want in a lipstick, starting the elegant black-lacquered case and magnetic pocket-book closing that shuts with an instant click. The formula is long-lasting and non-feathering, and the wide range of colors don't look like everything else I already own.
“When we were working on the colors, I wanted them all to be truly flattering so that a woman would wear every color and feel confident," explains makeup artist Linda Cantello who works with Mr. Armani behind-the scenes at his fashion shows, and who helped develop the wonderfully flattering range of shades. "During all my years of professional working experience, I have been gathering samples of my most favorite colors such as a flower petal, a garnet, etc. We managed to tweak the formula for each color to achieve exactly the same shade as my samples. The beiges are very wearable and don’t look pasty. I wanted a true, true red with a rich feel, and it’s perfect timing for red - it’s the color of the season. I used Rouge d’Armani for the Giorgio Armani Fall 2009 collection and all the models loved it!”
For the first time, full lasting color, high precision contours and exceptional comfort are combined in one formula. With new Color-Fil technology, Giorgio Armani essentially pioneered a color cosmetic breakthrough which owes its highly innovative formula to a unique agent called Color Bond. The result of seven years of research and 20 patents, Color Bond has a revolutionary polymer structure that weaves select ingredients in a supple 3D matrix, uniting two normally contrasting properties: hold & comfort. Translation: the formula is exceptionally comfortable & luminous, and the color intense. Women report that Rouge d'Armani leaves their lips feel moist and hydrated for up to 6 hours, with up to 8 hours of uniform color (no fading, feathering, or migrating color).
Tim Quinn, Armani’s Celebrity Face Stylist who is responsible for the red carpet glamour of many bold face names including January Jones, Kate Bosworth and Kerri Washington, in particular adores Rouge d’Armani in 400 and 401, both vivid reds. Harper's Bazaar recently declared Rouge d'Armani 500 a "must-have" lipstick, while Vogue editors voted for 600. Several celebrities have also been spotted wearing Rouge d’Armani around town, including Rihanna in Rouge d'Armani 401 and Kerry Washington (Rouge d’Armani 100) during NYC’s Fashion’s Night Out. Before it even hit counters, it was also being stashed in makeup artists' kits whose brushes beautify Hollywood types like Jennifer Nettles, Jordana Brewster, Taylor Swift and Camilla Belle.
Rouge d’Armani lipstick is now available at GiorgioArmaniBeauty.com.
- Michelyn Camen
Fashiontribes Editor-at-Large Michelyn Camen is a New York City based writer and consultant who is a former Brandweek Marketer of the Year and Ad Age 100 recipient. She slipped off her power suit to pursue her passion for beauty and fragrance. Camen is a fragrance specialist and the owner of FifthSense N.Y.C., where she consults for niche luxury, fashion, beauty and fragrance companies. She is an Editor for Fragrantica.com, the Fragrance Editor for UptownSocial.net, the former Senior Contributing Writer for Sniffapalooza Magazine, the former New in Niche Columnist for Basenotes and was the Editorial Directorfor Beauty News NYC & LA. Email her at [email protected] or Michelyn AT Fashiontribes DOT com.
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