DK: What's your best quality? Your worst?
MJ: My best quality is my ability to motivate others I suppose. At least that's what my best friend tells me. I'd say my worst quality is that I am rather impulsive.
To Karan, this new platform is just another way of doing what she's know for: connecting woman-to-woman with her customers. “With me, it’s never just about the clothes. It’s about a lifestyle and commonality that I share with my consumer. This iPhone application is the modern evolution of the time I spend with my customers in the dressing room. Only now I can reach a world of women immediately, speaking woman-to-woman about clothes, objects of desire and Personal Passions. There is nothing faster, more mobile or more advanced in communication today.”
In addition to the latest on the clothes and collections, regularly updated sections include "Donna's Journal" (her thoughts and "passions" of the moment); "Ask Donna" (Q&A with customers and their burning questions...clothing related or otherwise); "DK Talk (a questionnaire interview between DK and someone she admires); "DK Travel" (pix and captions from her travels); "Love, Love, Love" (two must-haves, one from her brand and one personal); and "People Who Inspire" (highlighting just that - including her creative collaborators, spiritual leaders, and artists like pianist Eric Lewis).
For more, check out DonnaKaran.com.
- Lesley Scott
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