Target Accessorizes Times Square with Billboards & Eco-Totes

September 04, 2009

Target has transformed its iconic Times Square Bullseye billboards into an artistic homage to New York City with larger-than-life commissioned works from four emerging artists. Laurie Rosenwald created two collages, one starring a cheery face and the other featuring pop typography including words like "SEE" and "NYC," while Michael Anderson borrows from the bold lines and colors of street posters and depicts a red, white and round Statue of Liberty and Big Apple. Josh Goldstein intersects images of New York City signs from bodegas and Coney Island to create a giant red Bullseye, and Charles Wilkin's piece is a clever collage of classic New York imagery, including a yellow taxi and a subway stop. After they are taken down in October, the billboards will then acquire a fashionable Second Act as 1,600 limited-edition vinyl tote bags designed exclusively for Target by Anna Sui.

"My design fuses art and ingenuity with New York City street-chic," notes the designer about the city-savvy totes that feature high-end detailing like enamel studs at the wallet-friendly price of $30. "As a supporter of the arts, Target is thrilled to give emerging artists the most visible canvas in the world to display their work," adds Michael Francis, executive vice president and chief marketing officer for Target. "We look forward to extending the artworks' reach as the billboards take on second lives as tote bags."