Inspired by the surreal photographs of Man Ray, the lush colours and sumptuous draperies of the paintings of Tamara de Lempicka, and reminscent of Hollywood's Golden Age, the newest LV ad campaign images have a softer, more intimate quality than the previous one, also starring her Madgesty. "After the fun we had with the Spring/Summer campaign, and the amazing reaction to it, all of us – Madonna, Steven and myself – were eager to get back together for Fall/Winter," comments Vuitton's Creative Director, Marc Jacobs, about the new campaign which breaks in magazines worldwide in August 2009. "While the two campaigns look very different, there is also a unity about them, so it now feels like we have completed both parts of the story." In the seven visuals, Madonna models key pieces from Marc Jacobs' Fall/Winter ready-to-wear collection for Louis Vuitton - ruffled silks, extravagant accessories and sequinned Monogram bags, as well as the sweetly ironic bunny ears that were such a hit on the catwalk.
- Lesley Scott