It all began with the tutorials. NYC underground music fixture, artist-model-musician-fashionista-dilettante, and freelance makeup artist Doe Deere, aka Xenia Vorotova, began posting videos on how to transform yourself into a harlequin, a pirate, a faerie - looks seemingly on the most stylish girls in the coolest clubs or straight off the runway...each week more outrageous than the last. "My first makeup tutorial launched in 2005," remembers Xenia, whose career has included her pop-rock band Sky Salt (think Gwen Stefani meets Studio 54), Maskara fashion shows featuring indie designers and rock bands, blogging at the Doe Deere Blogazine, and her clothing line, Lime Crime. "I still remember: me wearing red eyeshadow with black shading - very Goth. The tutorial was a big hit and attracted a lot of attention. A few months later, fanmail started pouring in - people drawing pictures of my makeup; girls doing their own versions of my looks; and a whole bag of requests for more, more, more tutorials! It was all entirely unexpected, it was just a hobby and I had no idea how to convert it into a career."
As requests poured in by the thousands for new looks and beauty advice, Xenia faced an unusual challenge: finding eyeshadows in her favorite hues of electric blue, cosmic pink and signature lime green that lived up to promise. "The ironic thing is that though I became known for bright makeup, I'd always had trouble finding vivid eye shadows. I'd gone through several brands - MAC, Make Up Forever, Kryolan, Ben Nye, all known for making brighter shades - but still not bright enough for me! I couldn't believe it when I'd spend $15-20 on eyeshadow that looked bright in the pot and nothing like that on the eyes. I later discovered this is due to the fillers makeup companies mix with the pigment, to bring down the cost. They also think it makes eye makeup more 'marketable.' Who wants to look like a clown?! Well, apparently me and a few other girls..."
For highly-pigmented, blendable, long-lasting eyeshadow that's as affordable as it is bright, check out LimeCrimeMakeup.com.
- Bernadette Giacomazzo, AkashaMultimedia.com
||...& don't miss: