As a skateboarder in the early 80s, Texas-born Feith started customizing his skate threads to match his free-spirited, punk personality. He later refined his skills at art school, and ended up working in the fashion industry creating the colorful, boho-luxe vibe - which looks as good on the beach as the red carpet - that has since become his signature. His new limited-edition line for Target is reminiscent of 70s surf life (especially with retro-ready prices ranging from $15-$140), featuring tees, swimwear, summery separates, and flowy frocks & girlie skirts in bold hues, tiered ruffles, and prints both trippy and tropical on washed-down fabrics. A black leather biker jacket tossed over a daisy-print pinafore oozes carefree style, while a number 8 muscle tee with print skater skirt is beach party-ready. "Tracy Feith designs for women who are sophisticated and chic [like fans Julia Roberts, Kate Hudson, and Michelle Obama], but also know how to express their individuality," says Trish Adams, senior VP at Target. "His Bohemian-inspired, spirited aesthetic is a fresh take for the GO International program, providing designer fashion at guilt-free prices."
Tracy Feith for Target is available starting May 17, 2009 at Target.com.
- Lesley Scott