Louis Vuitton Gets Generous for Earth Day
In honor of Earth Day 2009, 15% of all sales made on Wednesday, April 22 at LouisVuitton.com will be donated to The Climate Project (TCP) - Al Gore's international non-profit dedicated to raising awareness of our growing climate crisis. "We are thrilled to collaborate with The Climate Project and promote environmental awareness in honor of Earth Day. Over the past few years Louis Vuitton has voluntarily made efforts to reduce the impact of its activities on the environment. In addition we are proud to be able to support The Climate Project in its inspiring quest to raise awareness of the climate crisis," says Daniel Lalonde, President and CEO of Louis Vuitton North America, pointing out that through the company's Core Values program, they have made donations since 2007 to TCP on behalf of Catherine Deneuve, Andre Agassi and Steffi Graf, Keith Richards, Sofia and Francis Ford Coppola, and Sean Connery.
"We are delighted to continue this wonderful relationship with Louis Vuitton in our joint efforts against global warming," agrees Jenny Clad, TCP's Executive Director. "Louis Vuitton has always been on the cutting edge of fashion and now the company has again proven it leadership to set new standards and trends for sustainable practices and programs in the luxury industry. We appreciate its support in giving consumers the opportunity to donate to TCP with their on-line purchases on Earth Day."
- Lesley Scott
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