Instead of Buying Clothes, Make Like a Celeb & Rent

March 18, 2009

Yes, it's nice to change up your accessories on an day-to-day basis, but what is it people really remember? What you wore out. And while it just won't do to repeat a memorable ensemble, who wants (or can afford) a closet full of beautiful gowns - worn only once or perhaps twice - and nothing to wear. Wear Today Gone Tomorrow rents a well-edited selection of dresses, tops, jackets and skirts, all in flawless or near-flawless condition and chosen by Madeline Passarelli, a former NYC magazine editor at Oprah, Self, and Lucky. Similar to Netflix, you get the most current stuff with no extra monthly membership or late fees; instead, once you join for free, they charge you by the week, with the fourth week free. Prices range from 90% off retail for a weekly rental, 70% off for monthly rentals, and around 80% off if you decide to keep it.

To solve the issue of how differently designers cut their clothing - not to mention how loony sizing tags on clothes are these days - Passarelli created a universal Standardized Sizing Chart against which every item of Wear Today clothing is compared and then assigned a Standard Size. Simply take your own measurements to determine your Standard Size, and rest assured that if you measure a Standard Six, any Six from any designer borrowed from the site is guaranteed to fit. As an added bonus, once you pick your pieces, they even have trained style consultants on hand to provide editorial styling tips.