While the shoe & accessories giant has already collaborated with Nike on the technology behind the beloved Cole Haan Air line of shoes that melds fashion with comfort (ie. heels that tower without killing your feet), this is the first time they've employed a Nike athlete.
"The campaign marks the first time Cole Haan has collaborated with a Nike athlete to serve as the face of a new collection. We are able to leverage her interest in fashion and sport, while connecting with our consumer in a new and unique way," notes Cole Haan Chief Marketing Officer, Michael Capiraso, about the Spring 09 ads which were shot by lifestyle photographer Martyn Thompson in Malibu, Cali. "Cole Haan's Sporting Collection offers the right balance of style and function that's perfect with my lifestyle," adds the statuesque blonde tennis star. "Off court, I want to feel comfortable in what I wear, and polished at the same time. The Sporting Collection lets me do that and still be me."
Available at ColeHaan.com.
- Lesley Scott
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