Valentine's Day has its own version of Easter's beloved, ubiquitious, and slightly strange chick-shaped marshmallow Peeps: Necco's Sweethearts Conversation Hearts (which have been around since Abraham Lincoln was still President). Since the big day coincides with his Fall 2009 fashion show, Alexander Wang is giving the teensy multi-colored hearts to all his show guests, while backstage at the exclusive Fashion Week W Lounge, they are also dishing out the Sweetheart love.
Models including Adriana Lima, Coco Rocha, Chanel Iman, Agyness Deyn, and Jessica Stam are getting personalized versions from Modelinia.com - a site dedicated to the enviable life of the supermodel - which has customized a million (literally) hearts to give to fashion folk including designers, agencies, and fashion mags, and, of course, the models themselves.
- Lesley Scott
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