Victoria Beckham is the official hot bod of the Emporio Armani Women's Underwear Spring/Summer 2009 ad campaign that will grace signature billboards in places like NYC, LA, London, Milan, Rome, Paris & Tokyo, as well as the pages of high-end fashion glossies. Shot by fashion photographers Mert Alas & Marcus Piggott, the feel is very Elizabeth Taylor in the 50s with a helping of Film Noir high glam. "It's an honour to have been selected by Mr. Armani to represent the Emporio Armani Underwear brand and to execute his vision with the incredibly talented team of Mert & Marcus," acknowledges Beckham, who lounges lustily throughout, clad only in fabulous footwear, her new gamine do, and designer skivvies.
"I chose Victoria Beckham to launch our new global Emporio Armani Women's Underwear campaign because she is a stylish and intriguing woman," notes Giorgio Armani. "Great underwear is alluring and provocative, and so I wanted to work with someone who would make a real impression. I'm sure Victoria’s presence will generate great excitement and contribute to the continued international growth of our Emporio Armani Women's Underwear business."
Spring/Summer 09 is comprised of stretch-cotton basics in a tone-on-tone allover logo print, as well as seasonal "fashion" pieces in feminine shades of periwinkle blue, green & pink, and fabrics including microfiber, tulle, and lace. Purchasing info at EmporioArmani.com.
- Lesley Scott
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