HoneyShed...if QVC & MTV Happened to Spawn
Forget merely browsing, clicking, and putting the credit cards through their paces. The new face of lifestyle e-commerce is located in a different Shopping Galaxy known as HoneyShed. This latest venture from David Droga (founder of uber-hot ad agency Droga5) combines cheeky Monty Python'esque video, fun social networking, and a place to stash all the stuff your lil' heart desires...and absolutely must show your fellow fashion-obsessed pals. "We have no desire to be one dimensional. At the moment Honeyshed is deliberately silly, fun and casual, however in the future we may want to include more expertise for appropriate categories and more boutique user-generated content," explains Droga about the innovative offerings which currently include the advice of experts who definitely aren't the faded celebs of home shopping's past, a hefty dose of modern social shopping, and HSN-type shopping segments shot with a refreshingly fun and ironic touch reminiscent of Douglas Adams and Terry Gilliam.
The create-your-own HoneyShed channel makes it easy to showcase any fave product videos, while the Fresh Picks Channel allows fans of an under-appreciated brand to submit any product videos they take the initiative to shoot.
To stockpile all the lustworthy stuff you want to show pals, use the cool Stash function (a digital closet), but if you found it via the Daily HoneyShed Hookup, act fast because the particular product being featured will be available at a deep discount for one day only.
"We will deliver on our goals of offering and showing off an excellent variety of products, including trend-setting cutting edge products, at good values, through secure and convenient/easy functionality," continues Droga.
"We will also continue to enhance our ability to deliver shopping as a social experience, with opportunities to share and showcase products that pique our shoppers' interest, and to show off, if they like, what they buy! As e-commerce continues to grow on the web, Honeyshed will be poised to continue to deliver an evolving home shopping experience to our audience in a way that only HoneyShed can!"
Dip in at HoneyShed.com.
- Lesley Scott
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