Based on the success of their first design competition held earlier this year, Supima will be hosting another runway event in mid January, showcasing eveningwear designs made from the latest in luxurious Supima pima cotton. Recalling the legendary 1954 Wool Secretariat competition that launched the careers of the then-teenaged Yves St. Laurent and Karl Lagerfeld, the contest will give runway exposure to emerging talent while functioning as a design laboratory for its partner mills and licensees. "We've found that there’s an amazing depth of talent out there, and at the same time, there's more need for it than ever," explains Buxton Midyette, Vice President of Marketing for Supima. "Fashion is an industry that, by definition, thrives on innovation."
To make the cut, budding designers have two open call opportunities: this Thursday, November 20th from 4-9 pm, and Friday from 10am-1 pm at the Thompson Hotel in NYC's Soho. For more info, go to Supima.com.
A panel of fashion editors and Supima reps will be on hand to conduct designer interviews. To participate in the open call, bring:
The designers chosen will be supplied with 10 yards of fabric to craft their design for a formal runway show on Wednesday evening, January 14th at NYC's Gotham Hall. Selected designers will also have their sketches and info featured in a magazine Supima will publish and distribute to thousands of retailers, buys, and fash industry insiders.
More info at Supima.com.
- Lesley Scott
(top: the design submitted by inaugural contest finalist Satsi Khalsa)
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