In a fun twist on traditional holiday cheer, Barneys New York has skipped the holly and the ivy in favor of a groovy Volkswagen Beetle and store windows with a 60s vibe. Designed by Barneys Creative Director, Simon Doonan, Peace and Love: Have a Hippie Holiday not only celebrates the 50th anniversary of the Peace sign, but also what it symbolizes in terms of fashion.
Sustainable designs commissioned by the Earth Pledge FutureFashion Initiative are being showcased in the various displays, with many top names represented, including: Rag & Bone (co-designer Marcus Wainwright with son Noah, below), Derek Lam, Calvin Klein, Doo.Ri (bottom), 3.1 Phillip Lim, Alexander Wang, Narciso Rodriguez, Thakoon, Rodarte, Michael Kors, Donna Kara, Ralph Lauren, Dosa, Duro Olowu, Marni, Stella McCartney, Rogan, Three As Four, Behnaz Sarafpour, Diane von Furstenberg, Zero Maria Cornejo, Natalie Chanin, Isabel Toledo, Band of Outsiders, and Maison Martin Margiela.
"Never has it been a more important time, with worldwide current events as they are, to spread the message of Peace," explains Leslie Hoffman, Director of Earth Pledge, which seeks solutions to the current environmental crisis by collaborating with farmers, fabric mills and designers. "The fashion industry has a strong affect on this generation of consumers and we are demonstrating that style is attainable without sacrificing environmental values. The designers have produced stunning looks that capture the quality of the fabrics while embodying peace in every piece."
To highlight Volkswagen's Carbon Neutral project, the fabulously customized Barneys Beetle is not only on display in front of the Madison Avenue flagship store, but features prominently in the nationwide holiday campaign. One lucky Barneys customer will have the chance to win it...which means but one thing: make like Carrie Bradshaw and go shopping!
- Lesley Scott
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