A recent survey by GfK Roper & People StyleWatch of 2,500 style-conscious women confirmed what you already knew: celebs influence streetfashion trends. "They look to these celebrities to validate their purchases," StyleWatch publisher Michelle Myers recently explained to WWD about the results of the Celebrity Style Report.
The survey also revealed:
- While Jennifer Aniston, Gwen Stefani, Eva Longoria Parker and Jennifer Lopez rule the style-setting foodchain, a whopping 80% of the women surveyed also look to up-and-comers like Rachel Bilson and Blake Lively for fashion ideas.
- Instead of the runway or the red carpet, 61% of the rest of us relate more to real-life candid shots of celebs hitting Starbucks or running errands. "You're seeing them in their jeans, moccasin boots, the scarf. They're accessible, real trends that anyone can buy into and afford and interpret the look," notes StyleWatch editor Susan Kaufman.
- An estimated 25 million women bought a particular beauty product or fashion item after seeing a celeb using/wearing it.
- Also: What economic crisis? "It should impact, but it doesn't," notes one 25 year old about the effect of the tanking economy on her shopping habits (helping to explain Louis Vuitton's soaring sales in the third quarter of 2008). "I'm single, I have a secure job, I don’t have kids." Typical of many twentysomethings in a similar situation, they show no signs of cutting back on purchases of makeup, shoes and designer bags anytime soon.
- Lesley Scott
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