If you've ever felt your life just a tad too vanilla or lacking in spicy extras, be sure to pick up some cherry-themed extras from MAC's limited edition Cult of Cherry which launches in the first week of September. Unlike regular makeup launches, this one comes with a fun tongue-in-cheek "reality" show video. "We began with the idea of a woman who lives in a white world and suddenly she feels it is lacking sensuality and wants to break free from its monotony," James Gager explained to WWD. (A huge fan of reality shows like Top Chef, Dancing with the Stars and Project Runway...he also happens to be senior vice president and creative director of MAC Worldwide.) "She craves color, dimension and flavor, so she goes to the experts to help make over every aspect of her life from beauty, fashion, interior decorating and cooking."
MAC collaborated on the project with Gourmet editor Maggie Ruggiero, fashion designer Erin Fetherston, and stylist Jeffrey Miller - with the inspiration provided by the lush and earthy fall fashion palette. "Jennifer [Balbier, senior vice president of product development] and I were seeing deep reds and dark browns on the runways, so we came up with a collection based on chocolate and cherries." Says Balbier: "The whole idea of Cult of Cherry from a product development point of view was to have these dark, sensuous lips, juxtaposed with a smoky eye, punctuated with this acid chartreuse color. When James and I were backstage, we saw a return of this beautiful chartreuse. So I tried to create a color with a satin finish, little pearl, with a tremendous color payoff."
The Cult of Cherry video features the white-clad woman wandering aimlessly around her all-white abode (even her books and cat are white). Suddenly, she decides to call Miller (on her white phone) for a color intervention, which transforms the room into a rich brown and white stripe motif. Fetherston then whips her up a custom couture cherry-print dress, while Ruggiero bakes her a luscious cherry pie, dubbing it "a bite size bit of danger...but it's so delicious". "The whole concept James developed worked perfectly with this look: an edible, pleasurable concept," notes Balbier. "The look embodies a girl who is slightly Goth punk, but with a sophisticated edge. She's both sweet and shocking at the same time."
Check out the video at MacCosmetics.com and be sure to up your own colorful cherry-quotient with one of the 5 lipsticks, 5 Lipglasses, 4 Mattene lip colors, 2 blushes, 2 nail polishes, 3 eye shadow quads, or a mascara. (via WWD)
- Lesley Scott
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