Bluefly.com Launches b*fly, a Chic New Online Lifestyle Boutique

As a boutique within Bluefly.com, b*fly caters to the more eclectic fashionista and fashionisto with a curated mix of contemporary pieces including graphic tees, colorful tunics, caszh denim, boho dresses & fab accessories. "b*fly is designed to be that coveted specialty boutique that every fashionista strives to find," explains Melissa Payner, President of Bluefly.com - which carries over 350 American and European designers at a discount of 40% or more. "We recognize that our shoppers are not always wearing head-to-toe haute couture. So now they'll have an outlet where they can mix and match the hottest contemporary separates to create their own signature look."

And don't forget to enter their Spring in the City giveaway with New York magazine for a chance at a $10,000 spring wardrobe at Bluefly.com.

- Lesley Scott

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