"We're primarily seen as a clothing company....When we actually looked at our shoes and accessories we realized we weren't really highlighting them," explains J.Crew's creative director, Jenna Lyons Mazeau in a recent piece in WWD about the company's new emphasis on what women want: more accessories. "We realized we weren't speaking loudly enough."
To turn up the volume, they recently retooled the look of the website with a new accessories boutique which includes an Italian-made python ballet flat priced just under $400 (the Tivoli) and a $450 opera-length strand of pearls - both perfect with the $2200 Tulle cascade wedding gown. "When it's quality, the customer gets it...We had a sequin jacket that we sold online made from hand-painted sequins. It was $3,000 and it sold out in two days."
- Lesley Scott
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