Singin' in the Rain and Savin' the Earth, One Umbrella at a Time
With winter finally beginning to loosen its icy grip and snowy storms being replaced by spring showers, the forecast calls for umbrellas. Between the ones that are lost, never reclaimed, broken, and bought on the cheap when you're caught in the rain from street vendors and convenience stores, the numbers are mindboggling: 33 million purchased annually within the U.S. alone. Most are made from some variation of nylon, wood, metal, fiberglass, and steel and take hundreds of years - if ever - to biodegrade.
However, green is the new black (umbrella) and a fab new way to stand out in a sea of drab umbrellas is with the Asian-inspired, eco-chic Brelli.
The transparent canopy is a high-tech "bioplastic" composed of renewable resources, as is the frame - made from bamboo and cotton string and able to stand up to the strongest gusts of wind. And when that sad day arrives that it ends up in a landfill, it will degrade completely within 5 years...leaving nothing more than a stylish memory!
Available for pre-order in two sizes: compact (32") and enormous (52") from TheBrelli.com (Even their website is earth-friendly, designed at a fully solar-powered graphic design studio in NY and hosted in Cali by a firm that offsets the carbon footprint of its business activities by purchasing renewable energy certificates.)
- Hanna Kim
(broken & discarded umbrella photos via DefeatingTheObject.com)
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