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March 10, 2008

Never Let 'em See You Sweat in Bend Sport Couture

chic French Black puffer coat bend sport couture"Our days are filled with diverse activites," remarks Susan Lu, a former fashion and film stylist who was introduced to the fash biz at Dior Couture (!) and spent years at the side of culty fash fave Martine Sitbon.  "I want to go to a work out & look good but I'm not an athlete, and I don't want to wear some old t-shirt full of sweat marks... we should have a waredrobe which can adapt to our busy day while staying fresh and looking glamorous..."

In response to the dire need for sporty chic "lifestyle" threads, she created Bend Sport Couture which stylishly bridges the gap between fashion and well-being.

Available at BendSportCouture.com.

- Lesley Scott

Bend sport couture black jumper

Bend sport  couture black jumper Bend sport couture striped anorak cardigan sweater

 

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