Since 1930, the iconic Elizabeth Arden red door has been located at 691 Fifth Avenue, where "Miss Arden" (as she was always addressed ) established a beauty business that has since evolved into a global prestige beauty empire.
691 5th, the newly renovated global flagship store with the easy-to-remember phone number - 212 MS ARDEN - was recently unveiled with a glitzy ribbon-cutting by their uber-glamorous Oscar-winning spokesperson, Catherine Zeta-Jones, and Elizabeth Arden Chairman and CEO, Scott Beattie.
The sleek, contemporary new look of 691 5th was celebrated with a decidedly old school touch: the culty Eight Hour Cream was available for a brief period at its original, 1930 introductory price of $5.
- Lesley Scott
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