Norma Kamali to Design Wal-Mart Wear

Joining the ranks of Isaac Mizrahi and other designers dipping their high-end design toes in the mass market maelstrom, Norma Kamali will be designing an exclusive collection for Wal-Mart which will include women's and kids' clothing, accessories, shoes & home items. "Through the Wal-Mart stores and Web site I can reach more people and affect more lives than in any other venue," she told WWD. "My life dream has been to promote self-esteem for women and wellness for the entire family. Now I have the opportunity with Wal-Mart to create products that combine my design experiences with great value and innovative ideas to fulfill this dream. Through the Wal-Mart stores and Web site I can reach more people and affect more lives than in any other venue."

- via WWD

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