The Are You a Cardmember campaign - which includes Tina Fey and Beyonce telling their stories - now includes DVF in its roster. The ad which will air on February 24th on ABC during the 2008 Oscars was directed by Bennett Miller (Capote) and depicts the designer in her home and studio as she reveals how, through fashion, she became the woman she wanted to be. The accompanying print ad was shot by Annie Leibovitz. "Women inspire me and I inspire them to be independent and free which is how I feel when I use my American Express Card," says Von Furstenberg. "American Express represents a sign of independence and freedom and if you have your card, you can do anything."
For scenes from the recent Mercedes-Benz Fashion Week in New York - shows, interviews & backstage buzz - check out their exclusive coverage on AmericanExpress.com/Style.
- Lesley Scott
||...& don't miss: