"There was a lot of discussion about Victoria being in our ads and tons of blogs on the Internet about 'Should she or shouldn't she?,' 'What's going on with Marc Jacobs?,' and 'Has he lost his mind?'," the designer recently remarked to WWD. "We thought the funniest thing would be to show the Victoria Beckham ads that don't show Victoria Beckham, but just to see those legs coming out of the bag."
However, Hollywood has proved that when done with skill, casting against type is always a smart. "People will think it's an odd choice for me to have made, and people will think it's odd for you to do," recalls Jacobs about originally pitching the idea to Beckham. "I mean, you're not really my girl,' although I never think that I have one...'I like the idea of you being this product, and you being this product that Marc Jacobs produces, like a doll or something.' I explained it to Juergen [Teller] and he made the big shopping bag and a big box and had Victoria dressed in our clothes."
"The images are humorous and ironic. You can't be afraid to experiment with fashion, especially when working with Marc and Juergen — you have to push the envelope and show a different side," notes Beckham, who is variously featured in a shopping bag, a gift box, and, of course, sexing the camera with her cheekbones and posh demeanor. "If I have to pick favorites, it's the package series: me coming out of the box in the gray knit dress shot with the hat, as well as the image of the oversize shopping bag. Certainly, if you can't get locked inside a Marc Jacobs store, then trapped inside a Marc bag has got to be the next best thing."
The entire campaign launched in the February issue of W, and will continue in Vogue & Interview.
- Lesley Scott
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