In a return to its heydey of glamourous turn-of-the-century travel, Louis Vuitton recently launched Louis Vuitton Journey featuring stars like Andre Agassi, Steffi Graf, Mikhail Gorbachev & Catherine Deneuve each sharing an intimate tour of a city they love.
The initial Journey showcases Andre's & Steffi's New York, and Catherine Deneuve's Paris will be the next to launch - accompanied by an original score, photography, behind-the-scenes footage with Annie Leibovitz, and a dream trunk as imagined by Louis Vuitton. (For a reminder email, sign up at Journeys.LouisVuitton.com or join the Louis Vuitton Journey Facebook group.)
While the Catherine Deneuve factor is fabulous in and of itself, Louis Vuitton is also using the campaign to help promote Al Gore's Climate Project...however, much as we love the environment & secretly crush on Al, we know you're all about la belle Deneuve so ...drumroll...et voila, the trailer:
- Lesley Scott
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