New Mascara from Max Factor that Ups the Diva Oomph Factor of Your Fabulous Eyelashes
To draw closer attention to your eyes, Max Factor's fun new Vivid Impact Highlighting Mascaras add a quick hit of color for big, fat, attention-getting lashes. First premiered by makeup artist & P&B Beauty's Global Creative Design Director, Pat McGrath, on the Dolce & Gabbana Fall/Winter 2007 runway, this two-step mascara it can be applied with a light hand for added highlights, or in a more diva'ish manner for a full-court press.
Depending on your mood, choose from 5 fashion-forward shades: 24 Karat Brown (brown base/gold topcoat), Moonlit Black (black base/silver topcoat), Burning Bordeaux (brown base/burgundy topcoat), Blazing Black (black base/pink topcoat) & Blushing Blue (blue base/pink topcoat).
MAX Factor celebrity makeup artist Jake Bailey - his clients include Jessica Alba, Kyra Sedgwick, Paris Hilton & Amy Adams - has the following tips on how to apply & rock this fun new beauty toy.
How to apply:
- Apply the basecoat from the very base of the top lashes to the tip, working the wand outwards.
- Wait for the basecoat to dry. (Note: if you impatiently apply the top coat before the base coat is dry, it won't be as vivid & will instead will blend with the basecoat...as opposed to highlighting your lovely lashes.)
- For subtle shot-of-color highlights, apply the top coat just to the very tips of the top lashes and on the bottom lashes; alternatively, for a interesting, multi-dimensional look, apply topcoat to the lower lashes only. Full-on color & drama requires generous lashings of the top coat from base to tip on both upper & lower lashes.
Which color to choose?
Green or Hazel Eyes Burning Bordeux (brown & burgundy) makes your eye color pop
Blue Eyes try 24 Karat Brown (brown/gold)
Brown Eyes all shades work, especially Blazing Black (black/pink)
Any Color Eyes the universally flattering Moonlit Black (black/silver)
Available at MaxFactor.com.
- Lesley Scott
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