To draw closer attention to your eyes, Max Factor's fun new Vivid Impact Highlighting Mascaras add a quick hit of color for big, fat, attention-getting lashes. First premiered by makeup artist & P&B Beauty's Global Creative Design Director, Pat McGrath, on the Dolce & Gabbana Fall/Winter 2007 runway, this two-step mascara it can be applied with a light hand for added highlights, or in a more diva'ish manner for a full-court press.
Depending on your mood, choose from 5 fashion-forward shades: 24 Karat Brown (brown base/gold topcoat), Moonlit Black (black base/silver topcoat), Burning Bordeaux (brown base/burgundy topcoat), Blazing Black (black base/pink topcoat) & Blushing Blue (blue base/pink topcoat).
MAX Factor celebrity makeup artist Jake Bailey - his clients include Jessica Alba, Kyra Sedgwick, Paris Hilton & Amy Adams - has the following tips on how to apply & rock this fun new beauty toy.
How to apply:
- Apply the basecoat from the very base of the top lashes to the tip, working the wand outwards.
- Wait for the basecoat to dry. (Note: if you impatiently apply the top coat before the base coat is dry, it won't be as vivid & will instead will blend with the basecoat...as opposed to highlighting your lovely lashes.)
- For subtle shot-of-color highlights, apply the top coat just to the very tips of the top lashes and on the bottom lashes; alternatively, for a interesting, multi-dimensional look, apply topcoat to the lower lashes only. Full-on color & drama requires generous lashings of the top coat from base to tip on both upper & lower lashes.
Green or Hazel Eyes Burning Bordeux (brown & burgundy) makes your eye color pop
Blue Eyes try 24 Karat Brown (brown/gold)
Brown Eyes all shades work, especially Blazing Black (black/pink)
Any Color Eyes the universally flattering Moonlit Black (black/silver)
Available at MaxFactor.com.
- Lesley Scott
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